Sensational Umbria through the Lens of Photographer Steve McCurry

Italian Trade Commission, 33 East 67th Street, NY, NY | 11.07.2013 | by Merry Esparza

Style 1 Media Sensational Umbria, a spectacular photo exhibit by renowned National Geographic and Magnum photographer, Steve McCurry, opened on November 7th at New York's Italian Trade Commission. The exhibit features vibrant large format prints selected from a body of 100 photos commissioned by the Italian Region of Umbria. McCurry's images capture Umbria's landscapes, art and architecture, industry and products, food and wine, tourist attractions, and the lives of inhabitants. Italian Trade Commissioner, Pier Paolo Celeste introduced the show, along with Consul General of Italy in New York, Natalia Quintavalle, and President of Umbria, Catiuscia Marini. (left: "Mercato delle Gaite: A woman in costume for the Perugia Medieval Summer Festival - Bevagna", © Steve McCurry 2013)

The iconic images, which celebrate Umbria as a land "ricca di tempo" or "rich in time," are part of the Region of Umbria's initiative to define itself as a brand. The campaign also includes a series of apps and e-books that showcase art, culture, food, and wine of Umbria. These are available for free download at Sensational Umbria will be on view at the Italian Trade Commission and at the Italian food market chain, Eataly (200 5th Avenue) from November 8-16, 2013.

Award-winning photojournalist, Steve McCurry has been one of the most eloquent voices in contemporary photography for more than 30 years, with numerous magazine and book covers, over a dozen books, and countless exhibitions around the world to his credit. Born in a Philadelphia suburb, McCurry has travelled and worked throughout six continents, photographing conflict, culture, tradition, and lifestyle. His most recognized work, Afghan Girl, is a portrait of refugee Sharbat Gula, photographed in a camp near Peshawar, Pakistan, during the 1980s Soviet bombing of Afghanistan.

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